Professional Biography

Extensive business consulting and research experience, including competitive intelligence, business and consumer surveys, website content planning and usability testing, focus groups, executive interviews and other market research techniques.

Owner – The NorthStar Group, a research firm specializing in customized business and consumer research.

Product / category experience

• Banks and financial services
• Beverages
• Business publications
• Computer peripherals
• Cosmetics and fashion products
• Economic development
• Educational institutions
• Educational toys
• Food service
• Greeting cards and gifts
• Health care
• Health insurance
• Mass transportation
• Packaged goods
• Personnel services
• Photography services
• Professional associations
• Retail stores
• Telecommunications
• Textbooks
• Travel services
• Utilities

Areas of study

• Advertising testing
• Brand development / positioning
• Brand image
• Competitive analysis
• Concept development and testing
• Consumer behavior
• Customer satisfaction
• Feature testing
• Food taste testing
• Lost customer studies
• Opinion research
• Package testing and evaluation
• Product testing and evaluation
• Product usability testing
• Retail strategies
• Shopping habits and preferences
• Website development research
• Website usability testing

Education

Civic and Community

Personal